Kingsford BBQ&A
Bringing together pitmaster Chris Lilly and football champ Jason Kelce, to cook up the hottest game day BBQ recipes
Insight:
In 2024, Kingsford welcomed football star Jason Kelce into retirement by making him King of the Grill. But even BBQ kings started somewhere in their grilling journey. As Jason tours the country for the best game day eats ahead of America’s Big Game, it only made sense to answer the country’s burning questions over hot Kingsford coals.
Idea:
Send Jason Kelce down to Decatur, AL, to host a BBQ&A with 18-time world champion pitmaster Chris Lilly at his restaurant, Big Bob Gibson.
Results:
114K+ views
5000+ interactions
Agency Creative:
Milan Sanghani, Milo Krimstein, Jeff Leaf
Production:
Anyday Collective