Volvo X EJAE
Teaming up with award-winning KPop star EJAE to spotlight her creative process in a Volvo
Insight:
Before it was a chart-topping, award-winning song from Netflix’s KPop Demon Hunters, singer-songwriter EJAE’s “Golden” found first life as a voice memo in the car on her way to the dentist. Cars are safe spaces for creativity — and for many musicians, the in-cabin audio setup is the perfect place to test every beat.
Idea:
Launch EJAE’s highly anticipated single “Time After Time” with a music video that brings to life the in-car sound test and captures EJAE’s creative process powered by the Volvo XC60’s 15 speakers and immersive cabin.
Results:
4.5M views*
5.8M people reached*
105K interactions*
*combined with teaser
Agency Creative:
Milan Sanghani, Erin Gallagher, Jeff Leaf
Production:
Group Thrpy, Uppercut Edit